Room 101

Former U.S. Marine, skateboarder, car enthusiast, jewelry designer, philosopher, brand owner and just a little bit crazy, Matt Booth launched the luxury lifestyle brand la Room 101 in 2003. His love and passion for cigar craftsmanship gave birth to the idea of Room 101 cigars in 2009. Products that honor the craftsmanship of cigar making, combined with a modern design concept and unique tobacco blends - in a very short time, the brand was on everyone's lips. It not only won over traditional connoisseurs, but also made a name for itself among the new generation of aficionados, amateurs and lovers of so-called "boutique" brands. Cooperations and projects with big names like AJ Fernandez and Robert Caldwell proved Matt's ability to create Room 101 cigars in the tobacco industry with innovative ideas, creativity and quality.