My Own Blend

The cornerstone of the Danish brand My Own Blend has always been tobacco shops - ever since Paul Olsen created the first one in the 1930s.

The idea was that any pipe smoker could walk in, chat to the blender, and then have his or her personal blend made up. The concept became very popular, with regular visitors from all walks of life (including King Frederik IX and the famous satirist Storm P), and the archive now boasts over 10,000 unique recipes.

A number of blends were so good and popular that they were regularly produced - and many still are!